According to Comarketing, 67% of cyberbuyers say they would rather purchase in a store online offering personalized services. This buyer’s behavior has revolutionized the way we do business. Clients are now the center of attention. They expect to be wooed by their many suitors. They will have no qualms going to a competitor if the suitor does not meet their expectations even though they may be repeat customers. A customized service, much like a courtship, is your best bet to win over the heart of your customers. If nothing else, personalization is a win-win strategy: Internet users live a quality customer experience and the website’s performances improve in all aspects: average cart content, loyalty, conversion rates, etc.