Why get personal with your customers?

Why get personal According to Comarketing, 67% of cyberbuyers say they would rather purchase in a store online offering personalized services. This buyer’s behavior has revolutionized the way we do business. Clients are now the center of attention. They expect to be wooed by their many suitors. They will have no qualms going to a competitor if the suitor does not meet their expectations even though they may be repeat customers. A customized service, much like a courtship, is your best bet to win over the heart of your customers. If nothing else, personalization is a win-win strategy: Internet users live a quality customer experience and the website’s performances improve in all aspects: average cart content, loyalty, conversion rates, etc.

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Customer experience: 7 figures relating to the use of a predictive live chat

7 reasons

Consumers want a quality customer service. The time has come to build relationships and to humanize the browsing experience. Evidently, to offer a quality customer service to your visitors, you have to have the right tools to meet their needs. Predictive live chat solutions give your Internet users a personalized and humanized experience which improves satisfaction, commitment, conversion and average cart rates.

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Wistee uses the click-to-chat tool that generates qualified prospects


Wistee is a company created in 2005. It specializes in site hosting, domain name booking and servers’ facilities management. Today, Wistee hosts over 10 000 websites! Wistee sets itself apart from its competitors by its customer relationship strategy that aims to offer support and a customized accompaniment. It also aspires a company’s employee to be reactive and where only a single advisor is used, one of its many advantages.

Wistee’s activity is also growing by using SSL (Secure Sockets Layer) certificates. Wistee’s market strategy is to sell SSL certificates at a lower price than those set by the market, all the while sharing with its clients its expertise and the quality of its accompaniment. Its strategy and positioning has made Wistee a rising star in the sector.

It’s in this setting, built around improving customer relationships and optimizing conversion rates, that Wistee and Watcheezy met, in a rather unusual way, says Christophe Kasse.

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4 tips to keep your customers loyal

customer loyaltyCompanies work hard at earning their customers’ loyalty. However, once they get it, they tend to slack off and no longer set as a priority the satisfaction of devoted clients. Loyal customers still need and expect personal contact and advice. Satisfying their eagerness to be heard won’t cost you as much as you may think! It would be a preemptive strike, much like giving your wife a large bouquet of flowers for your 40th wedding anniversary – could spare you huge legal fees. Showing your longstanding clients that you care and are paying attention to their wants and needs could save you a lot of money! It’s 5 to 7 times cheaper to gain a customer’s loyalty and keep it, than to search for new prospects and attempt to convert them into clients.

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Jamespot uses a predictive click-to-chat to improve your conversion rate

JamespotA 16% of conversion rate thanks to Watcheezy’s click-to-chat

Jamespot is a company entirely “made in France”. It was created in 2005 by Alain Garnier, Matthieu Lluis and Paul Giraudon. As a software editor, Jamespot is a social network for companies that facilitates intern communication. Beyond its communication capacities, it also allows you to share documents and manage the implementation of projects. Using a team based in France, their major targets are SMBs, intermediate size companies and major groups.

At Jamespot, continuous research on improving the customer experience is emphasized. After having reflected on their visitors’ needs, Jamespot chose to incorporate Watcheezy’s predictive click-to-chat to improve simultaneously their customer relationships and their sales efficiency.

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5 commandments to make your customers happy

5 commandments to make your client happy

Nowadays, gaining a client’s loyalty is 5 to 7 times cheaper than searching for prospects and converting them into clients. No matter the size of your company, gaining your client’s loyalty is crucial. According to a study, 68% of customers no longer purchase a brand’s products if they felt neglected, and of those 68%, 14% do the same if the quality of service was insufficient. Converting a prospect into a client can sometimes be challenging and expensive, so might as well do whatever it takes to earn their loyalty. And what better way to do so then making them happy? To help you in this endeavor, here are 5 tips to satisfy your customers.

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4 pieces of advice to improve the quality of your chat assistance

4 steps to get the most out of chat assistance

Reactivity must be your ally

Consumers are becoming increasingly demanding, whether it be in terms of the quality of the product, its availability, the speed of the website, etc. But they are also increasingly impatient, particularly when it comes to getting assistance. Incidentally, 63% of French Internet users say that too long of a waiting time is the most “irritating” of circumstances. An estimated too long waiting period is estimated according to the communication channel: 2 to 4 minutes for assistance via phone call, less than 24h via email and less than 2 minutes via chat. Beyond this timeframe, the probability that the visitor gets frustrated and leaves the website is greater. Reactivity is a major challenge since 34% of Internet users find reactivity and availability of the customer service to be one of the main criteria for satisfaction.

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6 customer relationship methods that will improve your business

6 customer relationship methods

Customer satisfaction at the core of your strategy

This concept might seem obvious, and yet! In today’s world, there are still too many companies only concerned with their income statement, and not with other indicators which share the same importance (maybe even more) regarding a company’s success. One indicator in particular must be examined: customer satisfaction.

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